Why your family business needs a shared vision

One of my favorite quotes by Lewis Carroll is “If you don’t know where you are going, any road will take you there.”

Without a Shared Vision of where you’re headed, you can’t really get to your destination.

Our clients often come to us because they are experiencing signs and symptoms that indicate they lack a shared vision. These often look like:

  • A sense that not everyone is “on the same page” or “rowing in the same direction”
  • Leaders with competing agendas
  • Silos forming in the organization
  • Employees that are unaware of the company’s larger picture goals (or aware of them, but largely uninterested)

Lack of a shared vision can also contribute to:

  • A declining culture
  • Employee disengagement and lack of productivity
  • High turnover of employees

And, of course, all the above can contribute to declining financial performance.

The answer to these concerns is to develop a Shared Vision.

Your Shared Vision inspires others why the company exists

You cannot have alignment without a Shared Vision.

A Shared Vision gets everyone motivated and rowing in the same direction.

When we work with family businesses to develop a Shared Vision, it’s important that that vision is big enough that others can dream inside it.

Developing a Shared Vision can be complex when there are multiple family members involved – which is why our process has 3 stages and we always begin with the family first.

3 elements of a Shared Vision:

  1. Decide: will you be a family-first business or a business-first family?
  2. Impact: what is your purpose, vision, mission?
  3. Align: connect long term vision with short term results

The positive results of a shared vision

A well-articulated Shared Vision can help you:

  • Create a sense of energy and engagement in your employees
  • Create a unifying force that gets everyone pulling in the same direction and working as a team
  • Increase commitment of employees working towards something meaningful
  • Develop a stronger “brand” in the marketplace
  • Contribute to a positive culture, making your company a great place to work and reducing turnover
  • Improve financial results as projects are successfully implemented
  • Increase productivity with unified and focused action

Want to learn more about developing a Shared Vision for your company?

Join us on May 10 for a free online training – register below!

To learn more about the full process, see The Prosperity Plan: 9 keys to a business that generates wealth, creates freedom, and builds a legacy.

Watch Now: Business Impact

Want your team rowing in the same direction? The very first step toward achieving alignment is to define your purpose, vision, and mission. Learn:

  • The differences between purpose, vision, and mission
  • How defining your company Impact leads to wealth, legacy, and prosperity
  • How to develop these to ensure enthusiastic adoption

This video is one of several in our free resource library.

Register below to get instant access to our entire library.