Why your family business needs a shared vision

One of my favorite quotes by Lewis Carroll is “If you don’t know where you are going, any road will take you there.”

Without a Shared Vision of where you’re headed, you can’t really get to your destination.

Our clients often come to us because they are experiencing signs and symptoms that indicate they lack a shared vision. These often look like:

  • Lack of alignment: a sense that not everyone is “on the same page” or “rowing in the same direction”
  • Leaders with competing agendas
  • Silos forming in the organization
  • Employees that are unaware of the company’s larger picture goals (or aware of them, but largely uninterested)

Lack of a shared vision can also contribute to:

  • A declining culture
  • Employee disengagement and lack of productivity
  • High turnover of employees

And, of course, all the above can contribute to declining financial performance.

The answer to these concerns is to develop a Shared Vision.

Your Shared Vision inspires others why the company exists

You cannot have alignment without a Shared Vision.

A Shared Vision gets everyone motivated and rowing in the same direction.

When we work with family businesses to develop a Shared Vision, it’s important that that vision is big enough that others can dream inside it.

Developing a Shared Vision can be complex when there are multiple family members involved – which is why our process has 3 stages and we always begin with the family first.

3 elements of a Shared Vision:

  1. Decide: will you be a family-first business or a business-first family?
  2. Impact: what is your purpose, vision, mission?
  3. Align: connect long term vision with short term results

To learn more about how to implement these, check out the Shared Vision section of our Ultimate Guide to Family Business Prosperity.

The positive results of a shared vision

A well-articulated Shared Vision can help you:

  • Create a sense of energy and engagement in your employees
  • Create a unifying force that gets everyone pulling in the same direction and working as a team
  • Increase commitment of employees working towards something meaningful
  • Develop a stronger “brand” in the marketplace
  • Contribute to a positive culture, making your company a great place to work and reducing turnover
  • Improve financial results as projects are successfully implemented
  • Increase productivity with unified and focused action

Would you like some support creating Shared Vision for your company? Book a call with one of our friendly advisors – we’d love to help: Book a Call

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