Why your family business needs a shared vision

One of my favorite quotes by Lewis Carroll is “If you don’t know where you are going, any road will take you there.”

Without a Shared Vision of where you’re headed, you can’t really get to your destination.

Our clients often come to us because they are experiencing signs and symptoms that indicate they lack a shared vision. These often look like:

A sense that not everyone is “on the same page” or “rowing in the same direction”
Leaders with competing agendas
Silos forming in the organization
Employees that are unaware of the company’s larger picture goals (or aware of them, but largely uninterested)

Lack of a shared vision can also contribute to:

A declining culture
Employee disengagement and lack of productivity
High turnover of employees

And, of course, all the above can contribute to declining financial performance.

The answer to these concerns is to develop a Shared Vision.

Your Shared Vision inspires others why the company exists

You cannot have alignment without a Shared Vision.

A Shared Vision gets everyone motivated and rowing in the same direction.

When we work with family businesses to develop a Shared Vision, it’s important that that vision is big enough that others can dream inside it.

Developing a Shared Vision can be complex when there are multiple family members involved – which is why our process has 3 stages and we always begin with the family first.

3 elements of a Shared Vision:

Decide: will you be a family-first business or a business-first family?
Impact: what is your purpose, vision, mission?
Align: connect long term vision with short term results

The positive results of a shared vision

A well-articulated Shared Vision can help you:

Create a sense of energy and engagement in your employees
Create a unifying force that gets everyone pulling in the same direction and working as a team
Increase commitment of employees working towards something meaningful
Develop a stronger “brand” in the marketplace
Contribute to a positive culture, making your company a great place to work and reducing turnover
Improve financial results as projects are successfully implemented
Increase productivity with unified and focused action

Want to learn more about developing a Shared Vision for your company?

Join us on May 10 for a free online training – register below!

To learn more about the full process, see The Prosperity Plan: 9 keys to a business that generates wealth, creates freedom, and builds a legacy.